Drew Campbell-Smith: What’s Deluxe?

«Yesterday, one could see magazine ads with sexy half dressed divas desperately clasping onto some handsome man’s leg, or visa versa. That (in the past) could sell a luxury product, even if it was a designer T-shirt for 200 Euros. That kind of marketing is unfortunately no longer applicable. Brands that have real intrinsic luxury value will always put emphasis on quality of their products and their authenticity. People want to know that what they are buying is not just beautiful, but will last. That goes not only for a watch or a handbag, but even a visit to the Spa. Quality is the key, not just a luxury brand name stuck on a T-shirt».

Ο Drew Campbell-Smith είναι Managing Director της Chopard για την Ελλάδα.